您当前的位置:首页 > 香味营销 > 香味营销应用 >
联系我们

艾蒙克芳香营销中心

香氛事业一部:白经理

电      话:13607661215   联系电话:0371-69103831

厂址:郑州市高新技术产业开发区瑞丰路68号

公司地址:郑州市花园路与国基路交叉…

香味营销效果

作者:  浏览次数:154次  时间:2014/3/19 16:55:34

        据调查,90%的女性认为,怡人的气息能够改变情绪,让人心情愉悦。她们说,某些气息会让她们不由自主微笑,因为那些味道闻起来感觉认识,让人想到温馨的家或者深爱的人。80%的男性也表示,香味让他们感到心情愉快。48%的男性在家里使用香氛。四分之一的男性表示,怡人香味让他们感觉放松。94%的男性说,家里弥漫着好闻的味道具有重要意义。
   每个人都有自己喜欢的味道,无论是现实中可以闻得到的香味,还是意念中的香味,都能产生积极的影响。有些可以使人兴奋,有些可以平衡情绪,有些可以缓解疲劳,有些可以减轻悲伤……    

        味道、气味牵动着人的情绪与记忆,味道有如一只温柔的手,触动消费者心底的一根琴弦,让消费者身临其境,感受大自然的清新,诱人的蛋糕美食,安宁放松的舒缓,自然便对购买行为产生了影响。气味,尤其是香味成为营销利器,不仅仅是在以味道来加强吸引力的食品工业,如川菜之辣、可口可乐之甜;如今各行各业不仅要吸引人的眼睛,也要吸引人的鼻子,不能吃的东西,要你来闻,目的在使之上瘾,形成特别嗜好,以造就“忠诚常客”。

Nike研究显示香味传播影响84%实验人群的购鞋愿望,在芳香的环境里实验人群愿意付款超出10-20%。
三星研究显示在芳香的环境里,客户的购物时间增加了26%,且客流量超过三倍
Recent casino研究显示在芳香的环境里,自动售货机销售额增涨45%,客户停留时间增涨40%
科学的研究表明:
芳香的环境,良好的差异化效果;吸引顾客;创造轻松的购物环境;
延长消费者逗留时间,促使其购买更多产品;
消除焦虑,振奋情绪;
使顾客对品牌有更好的印象和评价;
提升顾客满意度;
促进重复购买; 提升品牌联想度和忠诚度。

According to the survey, 90% of women believe that a pleasant atmosphere can change the mood, make people feel good. They said that some of the flavor makes them smile involuntarily, because the feeling that smelled know, people think of a warm home or a loved one. 80% of men also said that scent makes them feel happy. 48% of men in the home fragrance. A quarter of the men said, make them feel relaxed and pleasant fragrance. 94 percent of men said the family was filled with the smell of good taste is important.
   Everyone has their own favorite flavor, whether it is in reality you can smell the aroma, the flavor or ideas, can have a positive impact. Some can make people excited, some can balance the emotions, and some can relieve fatigue, can alleviate some sad ......
   Taste, smell affects a person's mood and memory, taste like a gentle hand and touches the heart of a string of consumers, so that consumers feel, experience nature's fresh, tempting gourmet cakes, tranquility relaxing soothing, naturally they had an impact on the buying behavior. Smell, especially smell becomes marketing tool, not only in order to enhance the attractiveness of taste the food industry, such as spicy Sichuan's, Coca-Cola's sweet; Today, not only to attract the eyes of all walks of life, but also attractive nose, can not eat, they want you to hear, aimed at making it addictive form special hobby to create "loyal regulars."

Nike research shows that 84% of the fragrance spread influence people to buy shoes desire to experiment, experiment environment in aromatic groups are willing to pay in excess of 10-20%.
Samsung study shows aromatic environment, the customer's shopping time increased by 26%, and more than three times the traffic
Recent casino study shows aromatic environment, vending machine sales rose 45 percent increase in customer retention time increases up to 40%
Scientific studies have shown that:
Aromatic environment, good differentiation effect; attract customers; create a relaxed shopping environment;
Consumers extend their stay to promote its buy more products;
Eliminate anxiety, boost mood;
So that customers have a better impression of the brand, and evaluation;
Improve customer satisfaction;
Promote repeat purchase; enhance brand association and loyalty.

(工作日:8:20-17:30)

售前咨询

点击这里给我发消息

点击这里给我发消息

服务热线13607661215